Anticipation...

I believe that building anticipation is about 40% of being a good artist. It's crazy. Some of my favorite artists take it to the VERY LAST second of possible anticipation, and then release music. It's like an art if you ask me. Now, think about this for a second. In order to build anticipation, you have to leak miscellaneous music first. And this pretty much has to be free or relatively easy to acquire. Then people start wanting more... and that's when you DONT GIVE IT TO EM! What? It's mind-blowing. Anyone reading this probably isn't looking at it the way I do, therefore not even understanding it. But, it is a sick cycle. And then, JUST when people might move on to care about something else... you hit em w/ timeless music. Timeless music > any other art form. 

That is all.